Ecora Welcomes Rob Morin as Chief Financial Officer

Ecora is excited to announce that Rob Morin, CPA, CA, joined their team at their head office in Kelowna, BC as Chief Financial Officer.

Kelly Sherman, President and CEO of Ecora was thrilled to welcome Rob to the team. “After meeting with Rob, we found the alignment with Ecora’s Why and Ecora’s Values to be impeccable, which helped us entice Rob to join our team. As a result, Rob Morin started as Ecora’s CFO, and we look forward to leveraging Rob’s experience, expertise, and network to finance the execution of Ecora’s strategy.”

Rob also expressed his excitement about joining the Ecora team. “I am the father of a teenage daughter, husband to an active professional wife, and am a CPA, CA by profession. I have Indigenous roots as my mother is First Nations and is a member of an Alberta First Nations band. I have spent a major portion of my executive career working in growing both publicly traded and private companies in real estate, oil and gas, and construction sectors. Most recently, I was the CFO for Mission Group Enterprises, a leading real estate development and construction company based in Kelowna, BC.”

“I was attracted to Ecora because of a strong alignment with their core values and many strategic partnerships with First Nations communities, along with their commitment to strong, responsible growth, not only in their business, but also in the businesses of Indigenous communities. I am delighted to join the group of energetic professionals at Ecora in further expanding their leading market position in Western Canada, as well as growing their real estate development business.”